Facebook Competitive Analysis

Analyzing posts from

20 August - 20 September, 2021

Previous 30 days comparison

McDonald's

129221017113705

Engagement Per Post

-20%

81.37m

Audience

0%

9.81

Posts Per Week

+62%
Featured
Card image cap

08/20/2021 11:02:19

Shares : 51 - Reactions : 306

Show us how quick your fingers are & you could score a free burger❗️👀🍔 #SpicySmokeyFusion 🌶

Engagement Total

357

Engagement Rate

0%
View Post
Featured
Card image cap

09/11/2021 11:30:08

Shares : 29 - Reactions : 140

Smile it's free! Like this post & tag a friend. We could be sending them Chicken McNuggets with our new Chilli Soy & Sweet Chilli McNugget Sauces.😋😍

Engagement Total

169

Engagement Rate

0%
View Post

Burger King

134615383218473

Engagement Per Post

-7%

8.67m

Audience

0%

2.34

Posts Per Week

+67%
Featured
Card image cap

08/21/2021 15:23:02

Shares : 115 - Reactions : 1077

keeping up with the King’s Feast Limited time only at participating U.S. Burger King® restaurants. King's Feast features a Spicy (or regular) Ch'King™, 4 Pc. Cheesy Tots™, small fries and small fountain drink. No substitutions.

Engagement Total

1192

Engagement Rate

0.0001%
View Post
Featured
Card image cap

09/13/2021 15:16:28

Shares : 75 - Reactions : 1028

✨ the Larissa Machado meal ✨ now at BK for a limited time, featuring an Impossible Foods Whopper and fries. banning 120 artificial ingredients from our food menu never tasted so good. #KeepItRealMeals Learn more at bk.com/realmeals. Limited time only at participating U.S. Burger King® restaurants

Engagement Total

1103

Engagement Rate

0.0001%
View Post

KFC

217143131642360

Engagement Per Post

-26%

57.32m

Audience

0%

5.37

Posts Per Week

-8%
Featured
Card image cap

09/09/2021 16:06:03

Shares : 64 - Reactions : 847

Ain’t that the truth.

Engagement Total

911

Engagement Rate

0%
View Post
Featured
Card image cap

08/20/2021 09:00:34

Shares : 22 - Reactions : 620

No beef… 😉 What’s your go to KFC burger?

Engagement Total

642

Engagement Rate

0%
View Post

Subway

224383614973

Engagement Per Post

-51%

23.9m

Audience

0%

2.57

Posts Per Week

+57%
Featured
Card image cap

09/10/2021 00:45:00

Shares : 136 - Reactions : 414

And we don’t make fragrances. Are you #Bready for some football? @tombrady #EatFreshRefresh

Engagement Total

550

Engagement Rate

0%
View Post
Featured
Card image cap

09/09/2021 16:06:00

Shares : 52 - Reactions : 439

For over two weeks we have worked on creating the freshest fragrance ever. Behold #Bready

Engagement Total

491

Engagement Rate

0%
View Post

Activity

Measure the activity and effectiveness of your social media campaigns to gauge how well your audience is engaging with your posts.

Daily Posts

By posting multiple times a day you get more opportunities to get your brand in front of your audience. Find the balance between being heard and less-being more with statistics about your daily posts.

McDonald's

1.4

+62%

KFC

0.77

-8%

Subway

0.37

+57%

Burger King

0.33

+67%

Average

0.72

+34%

Days per Week with Post

Stay relevant, consistent, authoritative and at the forefront of your audience’s attention by posting regularly!

McDonald's

5.61

+71%

KFC

3.5

-17%

Burger King

2.34

+67%

Subway

2.1

+29%

Average

3.39

+29%

Percentage of Posts with Links

Give your viewers a reason to stop scrolling for a moment by getting them to engage more meaningfully with your posts. You can do this by creating content that is interesting and helpful to the viewer.

Burger King

40

+3.9k%

KFC

26.09

+117%

Subway

18.18

-36%

McDonald's

7.14

-38%

Average

22.85

+75%

Engagement

Spot the elements in your posts that encourage your viewers to act and interact meaningfully with your brand.

Engagement Total per Post

You want as many reactions, comments, and shares as possible for each post. Remember, that more engagement means more people will be seeing your content and interacting with your brand.

Burger King

769.8

-7%

Subway

307.55

-51%

KFC

216.83

-26%

McDonald's

55.69

-20%

Average

337.47

-25%

Engagement Rate

Engagement Rates offer a measure of how excited your audience is about your content, by quantifying how meaningfully they interact with them according to the ratio of your followers.

Burger King

0.01

-7%

Subway

0

-51%

KFC

0

-26%

McDonald's

0

-20%

Average

0

-17%

Shares Per Post

Shared posts get you more coverage and gets your message out further. The more shares you get, the more your brand will resonate through the market.

Burger King

70.1

-26%

Subway

44.18

-40%

KFC

10.96

-36%

McDonald's

5.6

+41%

Average

32.71

-31%

Audience

Find out who is behind the likes and comments that get your brand known. Find out who they are, how they behave, and which posts they are interacting most with.

Audience

Find out who is behind the likes and comments that get your brand known. Find out who they are, how they behave, and which posts they are interacting most with.

McDonald's

81372736

0%

KFC

57324228

0%

Subway

23900752

0%

Burger King

8673915

0%

Average

42817908

0%

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