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Facebook Competitive Analysis

Analyzing posts from

17 April - 17 May, 2021

Previous 30 days comparison
Avatar

McDonald's

facebook.com/

129221017113705

94.56

+8%

Engagement Per Post

81.17m

Audience

0%

4.21

Posts Per Week

-10%
Avatar

Burger King

facebook.com/

134615383218473

509.75

+2%

Engagement Per Post

8.69m

Audience

0%

0.93

Posts Per Week

-33%
Avatar

KFC

facebook.com/

217143131642360

492.85

-65%

Engagement Per Post

56.99m

Audience

0%

3.04

Posts Per Week

+62%

Key Comparisons

KFC has more than 1x the engagement for each post than Burger King
McDonald's has 24179100 more followers than KFC.
Both KFC and Burger King have received 66 - 31 shares per post.

Top Performing Posts

Find out more about the trends in your social posts that get you the highest levels of engagement. Find design elements, content and strategies that are boosting the performance of your social campaigns and keep your audience engaged.

McDonald's

Featured
Card image cap

06/07/2021 04:49:52

Shares : 39 - Reactions : 185

Nothing beats a cup of coffee brewed with love. ❤️ We are spreading love this morning. Tell us what drives you to wake up every morning & you could get a voucher to start your week. #McCafeMotivation

Engagement Total

224

Engagement Rate

0%
Featured
Card image cap

05/17/2021 09:27:20

Shares : 21 - Reactions : 163

Start your day with a smile & a great cup of coffee. 🌻 Let us know what motivates you & you could win a voucher. #McCafeMotivation☕️

Engagement Total

184

Engagement Rate

0%

Burger King

Featured
Card image cap

05/21/2021 00:00:28

Shares : 79 - Reactions : 508

critically acclaimed pairings. Order $10 + delivery after 8 p.m. on the BK app or bk.com to get $2 off a one-night Redbox disc or on demand rental.

Engagement Total

587

Engagement Rate

0.0001%
Featured
Card image cap

05/17/2021 15:25:52

Shares : 73 - Reactions : 481

i dream of BOGO +$1 Impossible™ Whopper. PSYCHE it’s for real.

Engagement Total

554

Engagement Rate

0.0001%

KFC

Featured
Card image cap

05/31/2021 18:11:28

Shares : 297 - Reactions : 4593

For just 29.90, you can bring a lil’ heat whenever, wherever. Even at that place we’re not allowed to mention #NuggLife

Engagement Total

4890

Engagement Rate

0.0001%
Featured
Card image cap

05/29/2021 06:00:27

Shares : 10 - Reactions : 512

Winter is coming ☕ ☕ ☕ ☕ ☕

Engagement Total

522

Engagement Rate

0%

Activity

Measure the activity and effectiveness of your social media campaigns to gauge how well your audience is engaging with your posts.

Daily Posts

By posting multiple times a day you get more opportunities to get your brand in front of your audience. Find the balance between being heard and less-being more with statistics about your daily posts.

Avatar

McDonald's

0.6

-10%
Avatar

Burger King

0.13

-33%
Avatar

KFC

0.43

+62%
Avatar

Average

0.39

Days per Week with Post

Stay relevant, consistent, authoritative and at the forefront of your audience’s attention by posting regularly!

Avatar

McDonald's

3.97

+13%
Avatar

Burger King

0.93

-33%
Avatar

KFC

2.8

+100%
Avatar

Average

2.57

Percentage of Posts with Links

Give your viewers a reason to stop scrolling for a moment by getting them to engage more meaningfully with your posts. You can do this by creating content that is interesting and helpful to the viewer.

Avatar

McDonald's

0%

0%
Avatar

Burger King

0%

-100%
Avatar

KFC

7.69%

-69%
Avatar

Average

2.56%

Engagement

Spot the elements in your posts that encourage your viewers to act and interact meaningfully with your brand.

Engagement Total per Post

You want as many reactions, comments, and shares as possible for each post. Remember, that more engagement means more people will be seeing your content and interacting with your brand.

Avatar

McDonald's

94.56

+8%
Avatar

Burger King

509.75

+2%
Avatar

KFC

492.85

-65%
Avatar

Average

365.72

Engagement Rate

Engagement Rates offer a measure of how excited your audience is about your content, by quantifying how meaningfully they interact with them according to the ratio of your followers.

Avatar

McDonald's

0.0001%

+8%
Avatar

Burger King

0.0059%

+2%
Avatar

KFC

0.0009%

-65%
Avatar

Average

0.0023%

Shares Per Post

Shared posts get you more coverage and gets your message out further. The more shares you get, the more your brand will resonate through the market.

Avatar

McDonald's

9.61

+17%
Avatar

Burger King

65.5

-17%
Avatar

KFC

30.69

-52%
Avatar

Average

35.27

Audience

Find out who is behind the likes and comments that get your brand known. Find out who they are, how they behave, and which posts they are interacting most with.

Followers

The total amount of people following you right now, These are the people who are most likely to organically see your posts.

Avatar

McDonald's

81.17m

0%
Avatar

Burger King

8.69m

0%
Avatar

KFC

56.99m

0%

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